We are commited to delivering only the best quality products with tested and selectively hand-chosen curations for visible results. We source our products directly from South Korean distributors.

It’s the routine for achieving the most fabulous skin. The 10-step routine is the skincare regimen that includes thoroughly double cleansing, exfoliating, targeted treating, intensely hydrating, and applying sunscreen during the day.

No, following all 10-steps is optional because only you know your skin best. You should choose what works based on your unique skin type. It's recommended to start with the essential products such as cleansers, treatments and moisturizers that will make a visible difference and gradually incorporate additional steps to your routine.

We have long been aware that this can be a hard thing to figure out, particularly because the skin is subject to a lot of change!

So an easy way to determine your skin type is to carefully study your bare skin after washing your face. Gently pat your skin dry with a towel and refrain from applying any products. Wait 20-25 minutes, then observe your skin thorughly—both how it looks and how it feels. If it feels dry, uncomfortable and tight, you probably have dry skin. If your skin entails a particular shine, you typically fall into the oily skin category. And if your skin exhibits both oily and dry areas, you likely have combination skin. If none of these concerns apply to you, then congratulations: you have a normal skin.

You should apply treatment products (essence, serum and ampoule) in order of their viscosity, starting with lightweight products.

If you would like to see a particular product or brand on the site or any other suggestion, feel free to send your thought via our Contact Us form. We would love to hear your remarks to deliver the best personal skincare experience!