Collection: Beauty of Joseon

Inspired by the royal beauty of women in the highest classes of the Korean Joseon Dynasty, Beauty of Joseon reinterprets the eternal beauty of these high-class women in a modern way. With their luxurious and pampering skin care products made entirely in Korea, Beauty of Joseon unveils the natural beauty of one’s skin by improving its overall skin condition and resolving concerns such as acne, dehydration, and hyperpigmentation. Known for its variety of clean hanbang skincare, Beauty of Joseon believes that the essence of clear skin lies in in using the right skin care products rather than applying makeup. No wonder, because during the Joseon Dynasty (1392–1910), a flashy appearance was seen as obscene and something belonging to the lower class. As a result, women from noble families would put on makeup with minimal colours and instead focused more on creating clean and clear skin than applying makeup to adorn themselves. That's why Beauty of Joseon's range of skin care products is a collection of widely loved products.