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The 10-step Korean skincare routine is the skincare regimen that includes thoroughly double cleansing, exfoliating, targeted treating, intensely hydrating, and applying sunscreen during the day. But it's more than a routine, it's a lifestyle that has become a global marvel, based on South Korea's cultural obsession with radiant and healthy skin, underpinned by decades of scientific progress, and explored by K-Pop groups and K-dramas.
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59 products

  • Philosophy

    Skin first, you first. Instead of covering up skincare problems with make-up, we want to guide you through a personal skincare experience!

  • Curations

    It matters to us what you put on your skin. That is why we curate only the highest quality products, which are tested and hand-selected.

  • Community

    The community is at the centre of everything we do. We love to hear from you on any questions, concerns or remarks.